Jan 25, 2023
I’m an MTV Ex on the Beach star – I’m frustrated people don’t realize being an influencer is as hard as brain surgery
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AN MTV star has claimed that being a successful influencer is just as difficult as brain surgery.
Tor'i Brooks, 30, believes that making money online is “just as difficult, if not more” than any academic pursuit - including medicine.
4Tor'i Brooks has said that being a successful influencer is just as difficult as brain surgery 4Tor’i starred in the inaugural season of Ex on the BeachSpeaking to Jam Prime, he said it's a "common misconception" that people think "taking a few selfies" will make influencers millions.
Brooks said: “That couldn’t be further from the truth."
In fact, he argues that to "constantly come up with content...is incredibly difficult".
He added: "So in terms of workload, quality and cognitive demand, I would put succeeding as an influencer up there with any academic pursuit including surgery.
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Tor’i - who grew up in Michigan and now lives in LA - competed in the 2015 USA Track and Field Championships after he graduated from Davenport University with a marketing degree in 2016.
He has also played basketball for the Harlem Globetrotters and is a member of Chris Brown’s team in Crew League, a four-on-four basketball competition featuring numerous other stars.
After overcoming injury and not making the cut for the basketball team one year in high school, Brooks decided in 2018 to combine his love for sports and philanthropy.
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Tor’i - who starred in the inaugural season of Ex on the Beach - runs all of this alongside his marketing brand Bionic which was coined after his nickname.
“You are the controller of your own destiny - it's all in your mind,” he explained.
“If your mindset is you want to quit and give up, then you're probably going to quit and give up.
“But if you're determined, and you're persistent enough, you can achieve any goal in your life."
He explained he became an influencer “as a byproduct” of being an athlete, model, and entrepreneur.
And, knowing the effect his posts have on impressionable young people, he says he has taken a "socially responsible" approach.
“I am a person of influence but I take a different approach from the traditional influencer,” he explained.
“I am very socially responsible and I want to pass on a bigger message to more people. For me, it is about being creative and positive, not just promoting products that can make me money.
“I feel like a lot of influencers are people who are just throwing darts at the wall - many don’t have a mission or know what they want to accomplish.
“They just want to be in the spotlight and make money.
“Their MO seems to be to capture the eyes of audiences so they can monetize whatever they are trying to sell.
“That is the pinnacle of it and in my eyes, this isn’t right.
“Sadly, a lot of influencers will cash in any way they can - even if the products are untested or unproven.
“They should be called up on this but social media can be hard to regulate - especially when you have people live streaming or constantly posting.”
Tor’i - who earned the nickname “Bionic” after recovering from a devastating knee injury in college - says this perception of influencers is why he gets “frustrated” with the term.
He believes that being in the public eye gives them a “responsibility to steer people in the right direction".
Read More on The US SunSTAR CHARGED Inside Rick & Morty creator Justin Roiland’s sacking after abuse chargeTOE-TALLY UNCALLED FOR? GMA's Dr Jen gets jokingly called out by her lookalike daughter“But people are thinking about making a quick buck,” he added.
“I use social media to further my business in the realms of advertising and marketing and show people what I do day-to-day in sports and create content along the way."
4Tor’i said he became an influencer 'as a byproduct of him being an athlete, model, and entrepreneur 4Tor’i played basketball for the Harlem Globetrotters Topics- Bloggers and influencers
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Lakers Star LeBron James Rips Into Refs After OT Loss to Celtics
Getty Images LeBron James of the Los Angeles Lakers reacts during the fourth quarter against the Boston Celtics.
LeBron James and the Los Angeles Lakers did not hold back with their criticism of the officials after a crucial foul was missed in the final seconds of regulation against the Boston Celtics.
James went up for a layup in the waning moments of the matchup that would have served as the game-winner and was hacked on the arm by Celtics star Jayson Tatum. However, no foul was called and the game went to overtime with the teams tied at 105. The Celtics got the better of the Lakers in overtime 125-121 but the missed call was a major talking point for LA after the game.
“It’s bulls**t. It’s unacceptable,” Anthony Davis said after the game. “I guarantee you nothing is gonna happen to the ref. We got cheated tonight. It’s a blatant foul… Refs were bad tonight.”
James went down to his knees and put his head on the court after the missed call, expressing his frustration with the situation. While his words weren’t as strong as Davis’ following the loss, it was clear how he felt about the situation.
“You saw my reaction,” James said from his locker with a despondent look on his face, shaking his head. “Challenging. I don’t get it. I’m attacking the paint just as much as any of these other guys in this league shooting double-digit free throws a night. I don’t get it. I don’t understand.”
James finished with a game-high 41 points to go with nine rebounds and eight assists. He shot just six free throws, hitting five of them. The Celtics shot nearly double the amount of free throws (39-20) as the Lakers did in the game.
LeBron James Laments String of Missed CallsWhile frustrated, James said he has not talked to the league directly over the lack of whistles in crucial situations. He doesn’t feel like it would be constructive to him or the Lakers if he did so.
“I don’t get into that,” James said. “If our organization decides they want to do that, that’s cool. It ain’t gonna change s**t.”
A controversial missed foul late is nothing new for the Lakers. They’ve had multiple games in the last month where a decision from the officials has changed the outcome of a contest, with the Last Two-Minute Report from the league confirming what the Lakers felt. But at that point, it’s too little, too late and the tally is already in the loss column for LA.
“It’s been building. You’ve seen some of the games we’ve lost this year with late-game missed calls. We had an opportunity to literally win the game,” James said. “I don’t understand. I watch basketball every single day and I don’t see it happening to nobody else. It’s just weird.”
League Has Already Acknowledged Missed Call on JamesIt’s hard to say that the Lakers’ frustrations are unwarranted, considering the league has already acknowledged that it was a missed call on James.
“There was contact,” crew chief Eric Lewis said in the pool report after the game. “At the time, during the game, we did not see a foul. The crew missed the play.”
James and the Lakers found some support from Hall of Famer James Worthy — a studio analyst for the Lakers — who unleashed on the officiating crew.
“That one right there pissed me off. That was one of the worst referee crews that I seen officiating a game,” Worthy said. “That referee crew shouldn’t get to call more big games. … They should be ashamed, they really should.”
The Lakers fell to 23-27 with the loss but should be encouraged by their performance against the Eastern Conference’s top squad. The Lakers will continue their road trip against the Brooklyn Nets on Monday.